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Marketing Specialist

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Description

A marketing specialist is a person who helps a company manage promotions, design advertisements, and build strategies for attracting and retaining customers. In most cases, saying that someone is a “marketing specialist” means that he or she has formal training and expertise in business or brand advertisement, but doesn't specify what this person does on a day-to-day basis. Some are marketing managers or executives who direct teams and create campaigns, while others are more junior-level analysts who watch buying trends or study consumer purchasing power. There are many different jobs that these specialists can do, and a lot depends on setting, training, and individual interest.

Tasks:

1. To supervise creative preparation of client direct response through print and email
2. To evaluate results for constant improvement and suggest opportunities to test new formats and concepts
3. To supervise multiple agencies to assure project content accuracy to manage deadlines plus project budgets
4. To collaborate with different internal departments
5. To attain approvals, manage deadlines and ensure materials’ quality comply expectations within budget
6. To develop detailed plans, briefs, and schedules and propose new concepts for allotted marketing projects
7. To ensure projects completed as scheduled, within budget and attain marketing objectives
8. To coordinate guarantee photo shoots based on requirements
9. To process accounting system invoices and request purchasing quotes
10. To supervise and present marketing reports along with miscellaneous duties as allotted
11. To prepare and ensure to expand campaigns and ad groups, improve titles, keyword lists and descriptions

Key skills for marketing specialist:

  • Analytical skills
  • Communication skills
  • Critical-thinking
  • Attention to detail
  • Social perceptiveness
  • Active learning skills
  • Good time management skills
  • Complex problem solving skills

Average salary (2014):

The United Kingdom: £26,000 per year
The United States of America: $45,069 per year
Australia: AU$54,061 per year

Qualifications and training required:

People hoping to find a job in the marketing sector usually start with a university degree in business, advertising, or sales. A lot depends on the particular employer, but a bachelor’s degree is required in most cases. Many of the most successful marketing specialists also hold master’s degrees, usually in business administration or advertising. It is sometimes the case that experience can make up for a lack of more formal training, at least at the entry level. A lot can be learned on the job in lower-rung positions.

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Marketing Specialist

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