Advertising agencies hire a person to administer all the above tasks and to manage the employees under him. It is the duty of an advertising project manager to present the product creatively before the public to accomplish client objectives. He finds out and assesses the demand for products and services of the company to execute the needed steps. To accomplish this, he crafts advertising strategies and presents them to clients for feedback.

Tasks:

1. Managing sales with companies to discover the most efficient mode of advertising
2. Convening with concerned customers to estimate their marketing and advertising objectives
3. Consulting contracts with sales representatives
4. Administering the construction of sales equipment
5. Executing managerial and publicity division responsibilities
6. Media purchasing
7. Generating copy or manufacturing media art
8. Examining the success of ad movements
9. Shaping steps to assess the effectiveness of a campaign

Key skills for advertising project manager:

• Excellent verbal and written communication skills
• Good time management skills
• Risk management skills
• Inventiveness and design creation
• Computer knowledge of creative suite applications
• Acquaintance in fine arts practices, design ethics and construction procedure

Average salary:

The United Kingdom: £43,500 per year (2013)
The United States of America: $58,921 per year (2014)
Australia: AU$61,007 per year (2014)

Qualifications and training required:

A desired candidate must be a graduate in business management, communications, advertising, journalism, liberal arts or other associated fields. In addition to this, it is preferred to have at least two to five years of experience in field. Some big firms and agencies prefer candidates with a post-graduate degree . Some advertising account managers rise to the levels of advertising managers after several years of successful working experience.