Google Ads Specialist

Adventum Tech is an IoT and smart infrastructure company developing real-time wireless monitoring systems for construction, bridges, and smart cities.
Our innovative sensors — including vibration, load, tilt, and temperature monitoring solutions — empower engineers and asset managers with real-time structural intelligence and predictive insights for safer, more efficient infrastructure.

We are rapidly expanding across Europe, North America, and the Middle East, and we’re looking for a Google Ads Specialist to help drive our digital growth and global brand visibility.

The Google Ads Specialist will lead Adventum Tech’s performance marketing strategy across Google Search, Display, YouTube, and partner networks.
You will be responsible for planning, executing, and optimizing paid campaigns aimed at increasing inbound leads, online visibility, and awareness within the construction technology and smart infrastructure sectors.

This is a strategic and analytical role requiring strong technical know-how, creativity, and data-driven decision-making.

Key Responsibilities
1. Campaign Strategy & Management
Develop and manage Google Ads campaigns (Search, Display, YouTube, and Performance Max) aligned with business goals.
Conduct keyword research and competitor analysis specific to construction, IoT, SHM, and Smart City sectors.
Optimize ad groups, copy, targeting, and bids for maximum ROI and conversion performance.
Manage retargeting and remarketing campaigns to capture returning audiences.
2. Performance Analysis & Optimization
Monitor and analyze campaign performance through Google Analytics, Google Ads Manager, and Data Studio dashboards.
Prepare weekly and monthly performance reports with actionable insights.
Conduct A/B testing of creatives, CTAs, and landing pages.
Continuously improve Quality Score, CTR, and CPC efficiency across campaigns.
3. Collaboration with Marketing & Sales
Work closely with the marketing and sales teams to align campaigns with lead-generation goals and ongoing promotions.
Collaborate on landing page optimization and SEO-PPC synergy for maximum conversion potential.
Coordinate with content creators to ensure ad messages align with Adventum Tech’s brand voice and positioning.
4. Market & Trend Research
Stay up-to-date with Google Ads trends, AI automation tools, and Smart Bidding strategies.
Research and identify new advertising opportunities within engineering, construction, and infrastructure audiences.
Analyze competitors’ paid ad strategies and identify positioning opportunities for Adventum Tech.

What We Offer
Opportunity to shape the global digital presence of a growing deep-tech company.
International exposure across smart construction, IoT, and sustainability markets.
Flexible hybrid/remote work environment.
Competitive compensation with performance-based bonuses.
Career growth potential into Digital Marketing Manager or Global Growth Lead roles.