Survivor IO's Revenue Skyrockets to $200 Million
Increased demand for smartphones and the meteoric rise of mobile gaming as a popular form of entertainment have recently propelled the sector to new heights. There are millions of gamers all around the world, which has made the market quite competitive and driven developers to look for new ways to promote their campaigns. Promoting games through popular social media figures has shown to be an effective method.
From a marketing standpoint, the content is intriguing because it promotes the game and begins to portray it as a popular and established game. At the beginning of every TikTok, the creator tells the story of how they met another player be it a friend, partner, or complete stranger—while playing Survivor IO.
By strategically using TikTok's algorithm and featuring micro-influencers in its commercials, survivor io was able to leverage on a wider audience. Be that as it may, it's worthwhile to think about the consequences of working directly with content makers and posting clips on their profiles.
While a direct collaboration may have brought in fewer viewers in the outset, it could have allowed for the distribution of content to be more organic and specific. Inspiring a flood of user-generated content could boost organic reach and engagement.