Going Platinum: The 10 Best Purple Shampoos for Blonde Hair in 2023

If you have blonde hair, you know how important it is to keep your locks looking bright and fresh. Unfortunately, over time, blonde hair can develop a yellow or brassy tint due to factors like sun exposure, hard water, and even just regular washing. This is where the best purple shampoo for blonde hair comes in – by neutralising those unwanted warm tones, purple shampoo helps to keep your blonde looking cool and bright.

In 2023, there are more options than ever before when it comes to purple shampoo for blonde hair. But with so many choices on the market, it can be tough to know which one to choose. To help you out, we've put together a list of the 10 best purple shampoos for blonde hair in 2023, based on expert recommendations, customer reviews, and our own testing.

1. Fanola No Yellow Shampoo – This cult-favorite purple shampoo is a must-have for anyone with blonde, silver, or grey hair. Its intense violet pigments neutralize even the strongest yellow tones, leaving hair looking bright and vibrant.

2. Joico Color Balance Purple Shampoo – Infused with a blend of antioxidants and vitamins, this purple shampoo not only tones down brassy hues but also nourishes and protects hair from damage.

3. L'Oreal Paris EverPure Blonde Shampoo – This affordable option is sulfate-free and gentle on color-treated hair. Its purple pigments neutralize brassiness, while chamomile and sunflower seed oil help to moisturize and strengthen strands.

4. Aveda Blue Malva Shampoo – Ideal for those with cooler, ashier blonde shades, this shampoo contains blue malva and coneflower to balance out yellow tones and enhance silver highlights.

5. Redken Color Extend Blondage Shampoo – This sulfate-free formula uses pure violet pigments to neutralize brassy tones and strengthen hair from within.

6. Oribe Bright Blonde Shampoo for Beautiful Color – This luxurious shampoo is enriched with keratin, hydrolyzed vegetable protein, and other ingredients that work to strengthen, nourish, and protect blonde hair. Its violet pigments help to keep hair looking bright and vibrant.

7. AG Hair Care Sterling Silver Toning Shampoo – This vegan and cruelty-free formula is ideal for those with very light or platinum blonde hair. Its purple pigments neutralize yellow and brassy tones while leaving hair soft and manageable.

8. Matrix Total Results So Silver Shampoo – Perfect for anyone with blonde, silver, or grey hair, this purple shampoo features a blend of conditioning agents that help to smooth and soften strands while neutralizing warm tones.

9. Kevin Murphy Blonde.Angel Wash – This sulfate-free, paraben-free shampoo contains lavender and jojoba seed oil to soothe and hydrate the scalp, while its violet pigments neutralize yellow tones and enhance brightness.

10. Christophe Robin Shade Variation Care Nutritive Mask with Temporary Coloring in Baby Blonde – While technically a mask rather than a shampoo, this product is worth mentioning for its ability to both nourish and color correct blonde hair. Its blend of almond butter, shea butter, and buriti oil help to hydrate and protect hair while its temporary color pigments neutralize brassy tones.

So, whether you're looking for an intense toning treatment or a more gentle option for everyday use, there's a purple shampoo for blonde hair out there that will suit your needs. Experiment with different products to find the one that works best for you and say goodbye to brassy, yellow hair for good!