HookM is a software that allows fishing charter business owners to automate their business with the turn of a key. Manage and accept bookings from your own website, manually book trips and process payments, record and track basic bookkeeping income and expenses, reschedule trips and show your customer your availability instantly, operate under a customized cancellation and refund policy, manage and notify crew members of their upcoming trips, and manage multiple boats and their schedules all in one place. HookM is free to the charter company, we operate under a financial model of helping the charter company build a better brand and online appearance and accessibility to get them more trips and we simply add a service charge on top of the trip cost. It’s a completely free tool! For more information, you can visit our website at https://hookm.com/