Description
Bloggers are freelance writers who maintain an online journal, also known as a blog. These online journals are shared by people who post entries about a variety of topics. Blogs are usually updated very frequently, and the posts are maintained in a chronological order.
Contrary to popular belief, blogging is a flourishing profession and bloggers can earn a lot of money by publishing their posts through paid blogging services. Bloggers can choose to write about anything ranging from literature, fashion, and lifestyle, to technology and social issues.
Bloggers are generally of two kinds – web publishers, and bloggers for hire. A blogger for hire is one who blogs for others and gets paid in return. On the other hand, web publishers create their own blogs and then monetize them.
Tasks:
- Writing various types of articles on a wide range of topics for our blog.
- Providing feedback to other contributors, and editing other writers’ content.
- Optimizing content for search engines and lead generation .
- Contributing to long-form content projects such as ebooks.
- Conducting analytical projects to improve blog strategies/tactics.
- Growing blog subscribers and expanding the overall blog's reach.
Key skills for blogger:
- Writing and communication;
- But to successfully blog today, you also need WordPress and other blogging platforms skills;
- Video, audio and graphic design skills;
- SEO, social media, advertising and public relations skills.
Average salary (2013):
The United Kingdom: £42,500 per year
The United States of America: average blogger earns about $60,000 annually. Those who are just starting out are likely to earn around $20,000 per year. On the other hand, experienced professional bloggers are known to earn as much as $120,000 on a yearly basis.
Qualifications and training required:
A bachelor’s degree is usually required if you are a full-time employee. Degrees in public relations, business communications, marketing and social media management are common, although degrees required vary based on the type of writing required. Companies that hire bloggers to write posts on a freelance basis might require degrees or might be satisfied with experience in the subject matter instead. Previous experience as a blogger, writer or journalist might be necessary to find a corporate blogging job, although some companies do hire recent college graduates.